The purpose of this paper is to find out whether risk perception can affect rapidity in international market entry. Also, this paper tries to find out whether the decision-making approach, effectuation, can moderate the pathway between risk tolerance and internationalization speed.,A hypothetico-deductive methodology has been used to conduct this study. Using partial least square regression, this study tested and proved two developed hypotheses based on a sample of 101 software and IT-enabled services firms in Bangladesh. The sample was selected using non-probability sampling techniques, and data were collected using a structured questionnaire developed from the extant literature.,All of the hypotheses proposed in this study have been accepted. The results show that the effectual approach of decision-making negates the risk perception of the entrepreneur and speeds up the internationalization process of that firm.,The implications of this study are inherent in the entrepreneurial cognition and decision-making approach (effectuation). This study provides an insight into risk perception and the rapidity of internationalization, which can spur future development in this field.,Rapidity in internationalization of small- and medium-sized enterprises depends on a significant number of factors, one of which is the decision-making approach. The decision-making approach followed by the firms can have an effect on the speed of internationalization. This paper connects the dots between the rapidity of entry to foreign markets with a cognitive variable, risk perception. This paper developed two hypotheses to measure the relationship between risk perception of the entrepreneurs and the rapidity in international market entry with moderation of the decision-making approach.

中文翻译：

---

企业家的风险感知是否会通过适度的企业家决策方法来影响公司进入国外市场的速度？

本文的目的是找出风险感知是否会影响国际市场进入的速度。此外，本文试图找出决策方法是否可以缓解风险承受能力与国际化速度之间的关系。本文采用假设-演绎方法进行了研究。使用偏最小二乘回归，该研究基于孟加拉国101家软件和IT支持服务公司的样本，测试并证明了两个已发展的假设。使用非概率抽样技术选择样本，并使用根据现有文献开发的结构化问卷收集数据。本研究中提出的所有假设均已接受。结果表明，有效的决策方法否定了企业家对风险的认知，并加速了企业的国际化进程。本研究的意义是企业家认知和决策方法（效果）所固有的。这项研究提供了对风险感知和国际化快速发展的见识，这可以刺激该领域的未来发展。中小企业国际化的迅速性取决于许多因素，其中一项是决策-制作方法。公司所遵循的决策方法会影响国际化的速度。本文将进入国外市场的速度与认知变量风险感知之间的点联系起来。