This document presents a grounded theoretical explanation (Grounded Theory) on the diversity of persuasive strategies, used by independent candidates (CI-insider), during their participation in three of the ordinary local elections held on June 5, 2016. Data analyzed are mainly from two sources: i. of the results of the electoral preference; and, ii. Of 30 interviews that such candidates gave to various media. It is concluded that the persuasive strategies of these actors, which are always circumstantial, were inclined to: 'show their qualities', 'take distance from the political party to which they belonged', 'expose the deficiencies of the political parties' and 'build an image as an independent candidate'.

中文翻译：

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墨西哥独立候选人：地方选举说服策略分析（2015-2016）

本文件对独立候选人（CI-insider）在参加 2016 年 6 月 5 日举行的三场普通地方选举期间所使用的说服策略的多样性进行了扎根理论解释（扎根理论）。分析的数据主要来自两个来源：一。选举偏好的结果；和，二。这些候选人接受了各种媒体的 30 次采访。得出的结论是，这些行为者的说服策略往往是偶然的，倾向于：“展示自己的素质”、“与所属政党保持距离”、“暴露政党的不足”和“树立独立候选人的形象”。