The purpose of this paper is to substantiate the basic role and to develop recommendations for increasing the attractiveness of a regional market of educational services in modern Russia for provision of its global competitiveness in the conditions of industry 4.0.,The authors use the method of regression analysis for evaluating the influence of the indicators of investment attractiveness of a regional market of educational services – volume of investments into fixed capital in the sphere of education and state expenditures for financing of education – on the indicator of global competitiveness of this market in the conditions of industry 4.0 – number of foreign students – by the example of regions of the Volga Federal District of the Russian Federation. The empirical basis of the research is statistical materials of the Federal State Statistics Service of the Russian Federation for late 2018 and early 2019.,It is proved that investment attractiveness of a regional market of educational services is the basis of its global competitiveness in the conditions of industry 4.0. A barrier on the path of full-scale digital modernization of the system of higher education in modern Russia is the absence of private venture investments, which shows low investment attractiveness of a regional market of educational services.,It is substantiated that the causes of emergence of the determined barriers have the institutional nature and could be eliminated with the help of the complex of the recommended measures that are connected to usage of the mechanism of public–private partnership for financing of digital modernization education, flexible regulation of investment activities of digital universities, which is selected for each specific project, and coordination of the investment activities of universities at the regional level and creation of a specialized digital portal. Practical implementation of the offered measures will allow achieving significant growth of global competitiveness of a regional market of educational services of modern Russia in the conditions of industry 4.0.

中文翻译：

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区域教育服务市场的投资吸引力作为其在工业4.0中全球竞争力的基础

该研究的经验基础是俄罗斯联邦联邦国家统计局2018年底和2019年初的统计资料。事实证明，在一定条件下，教育服务区域市场的投资吸引力是其全球竞争力的基础。工业4.0。在现代俄罗斯，高等教育系统全面数字化现代化的障碍是缺乏私人风险投资，这表明该地区教育服务市场的投资吸引力较低。可以确定的是，所确定的障碍出现的原因具有制度性，可以通过复杂的建议措施加以消除，这些建议措施与利用公私伙伴关系机制为数字现代化教育筹资有关，针对每个具体项目选择灵活的数字大学投资活动监管，并协调地区一级大学的投资活动并创建专门的数字门户。切实执行所提供的措施，将可以在工业4.0的条件下显着提高现代俄罗斯教育服务区域市场的全球竞争力。为每个特定项目选择该工具，并协调地区一级大学的投资活动并创建专门的数字门户。切实执行所提供的措施，将可以在工业4.0的条件下显着提高现代俄罗斯教育服务区域市场的全球竞争力。为每个特定项目选择该工具，并协调地区一级大学的投资活动并创建专门的数字门户。切实执行所提供的措施，将可以在工业4.0的条件下显着提高现代俄罗斯教育服务区域市场的全球竞争力。