This study aims to examine the moderating effects of entrepreneurial orientation (EO) on the relationship of exploitation and exploration strategies with export performance. Drawing on the current literature, this conceptual paper develops a framework that first links the exploitative and explorative strategies with the export performance. Later, propositions are developed to indicate different combinations of individual dimensions of EO as moderating factors to this relationship.,This is a conceptual paper which builds on prior conceptual and empirical management research.,The preliminary conceptual findings suggest that the exploitative strategy is valuable in the short run after new entry, while explorative strategy is significant in the long run only after new entry. For the moderating effects, a combination of high innovation, high proactiveness and high risk-taking may positively influence both the strategies with export performance. While low innovativeness but high proactiveness and high risk-taking is assumed to positively moderate the exploitative strategy and export performance relationship, a negative moderating role is seen for explorative strategy and export performance. Similarly, high innovativeness but low risk-taking and low proactiveness will negatively moderate the relationship between exploitative/explorative strategy and export performance.,The current literature warrants research on this topic. For example, literature lacks studies regarding a better understanding of the impact of export market exploitation and exploration on export performance. Further, the impact of EO on performance is well acknowledged in the literature, but their relative influence on the performance of exporting firms remains inconclusive.

中文翻译：

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开拓性战略和出口业绩

这项研究的目的是检验企业家导向（EO）对开发和探索策略与出口绩效之间关系的调节作用。该概念文件借鉴了当前的文献，开发了一个框架，该框架首先将开发和探索策略与出口绩效联系在一起。后来，提出了命题以表明EO各个维度的不同组合作为调节这种关系的因素。，这是在先前的概念和实证管理研究基础上的概念性论文。初步的概念发现表明，开发策略在新进入后短期内有效，而探索策略从长远来看仅在新进入后才有意义。为了取得适度的效果，结合了高度的创新，高积极性和高冒险精神可能会对这两种具有出口绩效的战略产生积极影响。虽然低创新性，高进取心和高冒险精神被认为可以积极地缓和开发战略和出口绩效之间的关系，但对于探索性战略和出口绩效却具有负面的调节作用。同样，高创新性但低冒险性和低主动性将不利地缓和开发/探索策略与出口绩效之间的关系。目前的文献值得对此进行研究。例如，文献缺乏关于更好地了解出口市场开发和探索对出口绩效的影响的研究。此外，EO对绩效的影响已在文献中得到充分认可，