The purpose of this study is to provide a general review of the existing academic and practitioner literatures, pertaining to entrepreneurial selling with a view to articulate major entrepreneurial selling practices, patterns and principles that lead to entrepreneurial success and to propose two four-quadrant matrices.,The paper explores commonalities and distinctions in the entrepreneurial selling concepts articulated by Deutsch and Wortmann and Onyemah and Rivera-Pesquera – and relevant writings by Blank as well as Sarasvathy – are explored and analyzed.,It was found that the early stage entrepreneurial selling activities of founders – as a means of gleaning prospective customer feedback for product prototyping – form the core of contemporary entrepreneurial selling conceptualizations. Two provisional four-quadrant entrepreneurial selling matrices are proposed corresponding to the literature reviewed.,It is hoped that the two four-quadrant matrices might serve as a springboard for future researchers interested in exploring entrepreneurial selling. The notion of preliminary selling as a valuable form of marketing research is also worthy of future research.,Given the extent to which the perspectives of entrepreneurship practitioners, clinical professors and consultants are cited and explored, manifold aspects of entrepreneurial selling are put forth. The various approaches to preliminary selling that are explored are of especially high value to practitioners.,This is the first paper to fully explore the commonalities and distinctions across the entrepreneurial selling conceptualizations developed by Deutsch and Wortmann, as well as by Onyemah and Rivera-Pesquera, and the first to propose a conceptual framework focused specifically on entrepreneurial selling.

中文翻译：

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上下文中的企业家销售

提出了两个临时的四象限企业家销售矩阵，以适应所回顾的文献。希望这两个四象限企业家销售矩阵可以作为将来对研究企业家销售感兴趣的研究者的跳板。初步销售作为营销研究的一种有价值形式的概念也值得未来研究。鉴于企业家实践者，临床教授和顾问的观点被引用和探索的程度，提出了企业家销售的各个方面。探索的各种初步销售方法对从业者特别有价值。这是第一篇全面探讨由Deutsch和Wortmann开发的企业家销售概念化的共性和区别的论文，