Cheeses convey the identity of a region. The origin of milk, the pastures, the land, the cheesemakers and the traditional recipes transmit the ways a cheese is produced and consumed. This background links to food tourism practices, particularly to cheese-oriented tourism. In this sense, people can buy cheese at a range of selling points, and markets are being one of the most appreciated social, leisure and experience spaces. From a tourist and marketing perspective, the purpose of this paper is to explore the relationship between cheese consumption and place identity, drawing from a study into the cheeses sold in a medium-sized European city.,Drawing on 17 semi-structured interviews with cheese vendors in markets and specialist food shops, the provenances of cheeses sold in the city of Reus – south-eastern Catalonia, northeastern Spain – were studied.,Local, national and international cheeses were analysed. Results show the type of identity that derives from cheese offer and its opportunities for food tourism planning and development.,Outcomes of this paper may lead cheese producers to explore new arenas of cheesemaking and cheese distribution. Also, the results inform food tourism stakeholders of what consumers – both locals and tourists – gather when they buy cheese in a medium-sized European city.,This research offers an innovative approach to the study of the links between food and place. Based on the understanding of the origin of products, this paper leads to further comprehension of specialist food tourisms from the offer perspective, which may also drive to the development of a more robust destination gastronomic identity – in this case, through the particular provision of cheeses.

中文翻译：

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品尝地：奶酪成为美食旅游胜地的地标

奶酪传达了一个地区的特色。牛奶，牧场，土地，奶酪制造商和传统食谱的起源传递了奶酪的生产和消费方式。这种背景与食品旅游业特别是与奶酪旅游有关。从这个意义上讲，人们可以在各种卖点购买奶酪，而市场正成为人们最欣赏的社交，休闲和体验空间之一。从游客和市场营销的角度来看，本文的目的是通过对一个欧洲中型城市出售的奶酪的研究，来探索奶酪消费与场所标识之间的关系。基于对奶酪的17次半结构化访谈市场和专业食品商店的摊贩，在雷乌斯市（Reus）-加泰罗尼亚东南部，对西班牙东北部地区进行了研究。对本地，国家和国际奶酪进行了分析。结果表明，身份的类型源自提供的奶酪及其为美食旅游计划和开发提供的机会。本文的结果可能会导致奶酪生产者探索奶酪制作和奶酪分销的新领域。此外，研究结果还向食品旅游业的利益相关者介绍了在中型欧洲城市购买奶酪时，消费者（包括当地人和游客）聚集了什么。这项研究为研究食品与地方之间的联系提供了一种创新的方法。基于对产品原产地的理解，本文从报价的角度导致了对专业美食旅游业的进一步理解，这也可能会推动更强大的目的地美食标识的发展-在这种情况下，