The purpose of this paper is to propose a new framework on sensorial place brand identity.,This conceptual paper draws from sensory marketing and brand identity theories to propose an integrative model to develop sensorial place brand identity.,By relying on a broad spectrum of the literature, the study supports the notion that sensorial place brand identity is a bottom-up approach to branding that involves several enactment stakeholders and key influences as co-creators in the process of delivering sensory place branding messages based on a strong and unique place brand identity. This leads to the presentation of a provisional framework linking sensorial place identity, experiencescapes and multisensory place brand image.,This novel approach to place brand identity follows a holistic approach by considering several enactment stakeholders and key influencers as co-creators in the process of branding a place through the senses.

中文翻译：

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建立感官场所品牌识别的理论框架

本文的目的是提出一个关于感官场所品牌身份的新框架。该概念文件借鉴了感官营销和品牌身份理论，提出了一种发展感官场所品牌身份的集成模型。文献中，该研究支持以下概念：感官地名是一种自下而上的品牌塑造方法，涉及多个制定者和关键影响者，作为共同创造者，在基于强大而独特的地名身份提供感官地名信息的过程中。这导致了一个临时框架的呈现，该框架将感官场所标识，体验景观和多感官场所品牌形象联系起来。