The purpose of this paper is to identify ways to reconfigure physical retailing to ensure it maintains a sustainable position within the town centre ecosystem in the twenty-first century. The discussion draws on the evolving service-dominant logic (S-DL) and its service ecosystems perspective and evidence of best practice provided by actors involved in town centre regeneration between 2013 and 2018.,The research adopts a case methodology drawing on data submitted and analysed as part of the Grimsey Review 2, an independent review of the UK town centres. The data set provides examples of good practice sourced from industry leaders, trade bodies, local authorities and extensive social media engagement.,The paper evaluates the response of physical retail through an S-DL and service ecosystem lens. The review of best practice suggests that physical retailers have the best chance of survival if they proactively collaborate with other actors within a wider community hub solution, align their strategic position and operations to a holistic centre place plan and take steps to actively engage operant resources of consumers in creating physical store experiences.,The paper provides an evaluation of best practice in town centre regeneration implemented between 2013 and 2018. The case offers a rich bank of examples, illustrating how physical retailers are responding to the twenty-first-century challenges facing town centres. It makes recommendations for further improvement in the three critical areas identified above.,This paper provides further empirical support for the application of an S-DL and service ecosystem perspective to place marketing. To achieve effective value co-creation, physical retailers need to align themselves more closely with other actors in the system and maximise the potential of operant (and operand) consumer resources.

中文翻译：

---

实体零售对城镇中心生态系统中价值共创的贡献；格里姆西的证据

本文的目的是确定重新配置实体零售的方法，以确保其在二十一世纪在城镇中心生态系统中维持可持续的地位。讨论借鉴了不断发展的服务主导逻辑（S-DL）及其服务生态系统观点，以及2013年至2018年间参与城镇中心更新的参与者提供的最佳实践的证据。作为Grimsey评论2（对英国市中心的独立评论）的一部分进行了分析。该数据集提供了来自行业领导者，贸易机构，地方当局和广泛的社交媒体参与的良好实践示例。本文通过S-DL和服务生态系统视角评估了实物零售的响应。最佳实践的回顾表明，如果实体零售商与其他参与者在更广泛的社区中心解决方案中积极合作，将其战略位置和运营与整体中心布局计划保持一致，并采取步骤积极地利用其运营资源，则他们具有最大的生存机会。消费者在创建实体店体验方面的经验。，本文对2013年至2018年实施的市中心改造最佳实践进行了评估。该案例提供了大量示例，说明了实体零售商如何应对二十一世纪面临的挑战镇中心。它为上述三个关键领域中的进一步改进提出了建议。本文为使用S-DL和服务生态系统视角进行市场营销提供了进一步的经验支持。