Challenges related to marketplace diversity present an opportunity to prepare students to successfully engage with diversity through innovative curricular approaches. The present research develops a semester-long course project designed to enhance students’ awareness and understanding of diversity and inclusion issues from a social justice perspective. We discuss the context of diversity issues in business schools and identify key issues affecting marketing educators. Our review of the pedagogical literature on diversity highlights the importance of a social justice orientation. Social cognitive theory is used as a conceptual framework to guide the design of a problem-based experiential project. We detail project implementation and assess evidence regarding the impact of the project. Findings suggest an experiential, problem-based class project can support students understanding of diversity from a social justice perspective. We discuss the project benefits and challenges and highlight pedagogical issues for educators who want to integrate diversity content into a broad array of marketing courses.

中文翻译：

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营销共融：多元化教育的社会正义项目

与市场多样性相关的挑战为学生提供了机会，使他们能够通过创新的课程方法成功地参与多元化。本研究开发了一个学期的课程项目，旨在从社会正义的角度提高学生对多样性和包容性问题的认识和理解。我们讨论商学院多元化问题的背景，并确定影响营销教育者的关键问题。我们对有关多元化的教学文献的评论强调了社会正义取向的重要性。社会认知理论被用作指导设计基于问题的体验项目的概念框架。我们详细介绍项目实施情况，并评估有关项目影响的证据。研究结果表明，基于问题的课堂项目可以帮助学生从社会正义的角度理解多样性。我们讨论了项目的好处和挑战，并为希望将多样性内容整合到各种营销课程中的教育者强调教学法问题。