Since their inception, university sales competitions have been key learning and educational components of university sales education. Over the past two decades, the oldest and one of the largest sales competitions in the United States has been held in a face-to-face format. However, due to the educational environment created from the COVID-19 pandemic, this competition was forced to convert to a virtual format over a 16-day period. This research outlines the steps taken to convert this event to virtual format and presents insights for other universities endeavoring to produce virtual sales competition events. Finally, research implications and direction for future research are presented.

自成立以来，大学销售竞赛一直是大学销售教育的关键学习和教育组成部分。在过去的二十年中，美国历史最悠久，规模最大的销售竞赛之一以面对面的形式举行。但是，由于COVID-19大流行造成的教育环境，该比赛被迫在16天的时间内转换为虚拟格式。这项研究概述了将该事件转换为虚拟格式所采取的步骤，并为其他尝试制作虚拟销售竞争事件的大学提供了见解。最后，提出了研究的意义和未来研究的方向。