Based on the industry need to hire qualified salespeople, a call to expand sales education at universities has been continuously echoed. This article provides an updated overview of the sales education landscape in the United States and offers insight into both the curriculum offerings and the practices of marketing educators who teach sales courses at colleges and universities with sales programs. This research assesses the current state of sales education by critically evaluating recently published sales education literature, reviewing university websites of the University Sales Center Alliance members located in the United States, surveying professors who are members of the Sales Educators Foundation and/or the University Sales Center Alliance, and examining sales course syllabi of sales faculty. This article describes the findings of these research investigations. Understanding the pedagogical choices, teaching practices and perspectives on curriculum of the educators of leading sales programs is valuable to those educators contemplating launching a sales program at their respective universities.

中文翻译：

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美国的销售教育：课程和教学实践的观点

基于行业需要聘请合格的销售人员，不断有人呼吁扩大大学的销售教育。本文提供了美国销售教育概况的最新概述，并深入介绍了课程设置和市场营销教育工作者的实践，他们在高等院校通过销售计划教授销售课程。这项研究通过批判性评估最近发表的销售教育文献，审查位于美国的大学销售中心联盟成员的大学网站，调查销售教育者基金会和/或大学销售人员的教授来评估销售教育的现状。中心联盟，并检查销售系的销售课程大纲。本文介绍了这些研究调查的结果。了解领导销售计划的教育者的教学选择，教学实践和课程设置的观点，对于那些打算在各自大学推出销售计划的教育者来说非常有价值。