Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity to prepare students to perform this in-demand marketing skill. This article outlines a classroom exercise, called the Matchmaking Activity, which introduces the concept of influencer marketing, provides hands-on experience, and encourages critical thinking to solve a simulated marketing dilemma. The end goal is for students to gain confidence that can be applied to a real-world marketing environment. To assess the effectiveness of the Matchmaking Activity, the exercise was conducted with students in digital marketing classes. Based on findings from a post-activity reflection survey completed by students, the Matchmaking Activity results in the achievement of several desirable learning outcomes. Ideas for adapting this exercise for use in a variety of other marketing courses are also provided.

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对接活动：针对数字营销教室的有影响力营销的经验学习练习

影响者行销是新兴的技术颠覆者，其行销范围广泛。与其他形式的付费广告相比，这种策略允许公司以更有机，更信任的方式推广产品。随着影响者营销的使用迅速增长，营销教育者有独特的机会让学生做好准备来执行这种按需营销技能。本文概述了一个名为“媒人对接活动”的课堂练习，它介绍了影响者营销的概念，提供了动手实践的经验，并鼓励批判性思维来解决模拟的营销难题。最终目标是让学生获得可以应用于实际营销环境的信心。为了评估对接活动的有效性，该练习是在数字营销课程的学生中进行的。根据学生完成的活动后反思调查的结果，对接活动可实现一些理想的学习成果。还提供了使此练习适用于各种其他营销课程的想法。