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The Use of Interest-Inventory Measurements in Marketing Education: Improving MBA Student Team Effectiveness
Journal of Marketing Education Pub Date : 2019-09-11 , DOI: 10.1177/0273475319872235 Russell Lemken 1 , Judy A. Siguaw 1
Journal of Marketing Education Pub Date : 2019-09-11 , DOI: 10.1177/0273475319872235 Russell Lemken 1 , Judy A. Siguaw 1
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Business schools face the dual challenge of keeping students highly engaged in courses with exceptionally broad scope, like the introduction to marketing principles, while simultaneously instructin...
中文翻译:
兴趣库存量度在营销教育中的使用:提高MBA学生团队的效能
商学院面临着双重挑战,要保持学生高度参与范围极其广泛的课程,例如营销原理的介绍,同时同时指导...
更新日期:2019-09-11
中文翻译:
兴趣库存量度在营销教育中的使用:提高MBA学生团队的效能
商学院面临着双重挑战,要保持学生高度参与范围极其广泛的课程,例如营销原理的介绍,同时同时指导...