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The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education
Journal of Marketing Education ( IF 2.8 ) Pub Date : 2020-03-25 , DOI: 10.1177/0273475320912319
William Humphrey 1 , Debbie Laverie 2 , Caroline Muñoz 3
Affiliation  

Recent calls to the academy challenge marketing educators to prepare new graduates for a complex, high-stakes marketing environment driven by technology. We explore the value of utilizing readily a...

中文翻译:

徽章的使用和价值:利用Salesforce Trailhead徽章进行营销技术教育

最近呼吁该学院挑战营销教育者,以为其新毕业生为技术驱动的复杂,高风险的营销环境做准备。我们探索随时利用...的价值
更新日期:2020-03-25
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