Images are powerful. They help make the abstract concrete and allow the viewer to share the perspective of the photographer, giving the photographer a platform to communicate what may be difficult to express with words. Educators, institutions, accreditors, and students are seeking diverse and inclusive university environments, yet we often lack the critical dialogue necessary for achieving such outcomes. In response to student and employer imperatives, we propose the inclusion of photovoice to complement existing learning outcomes in the marketing curriculum. We discuss the implementation and evaluation of including photovoice into a semester-long client-based marketing research project. Experiential learning with photovoice increased interactions with diverse others and increased metacognitive cultural intelligence in comparison with a section taught with the standard approach.

中文翻译：

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在市场营销课程中纳入Photovoice，以提高文化能力

图像功能强大。它们有助于使抽象变得具体，并允许观看者分享摄影者的观点，从而为摄影者提供了一个平台来交流可能难以用文字表达的内容。教育者，机构，鉴定人和学生都在寻求多样化和包容性的大学环境，但是我们常常缺乏实现这种成果所必需的批判性对话。为了满足学生和雇主的需求，我们建议在市场营销课程中加入照相语音功能，以补充现有的学习成果。我们讨论了将光声纳入一个学期的基于客户的营销研究项目中的实施和评估。