Online courses have become an important educational delivery tool for institutions of higher learning throughout the world. While popular among students and administrators, many faculty members have expressed concerns with online courses. Therefore, this article highlights online team teaching as a potential solution to many of the concerns harbored by faculty members. In particular, we discuss the potential challenges that can be faced by an online teaching team during the various stages from conceptualization to implementation, and offer prescriptive guidelines that would help future teams in navigating those challenges. Importantly, this article explores online team teaching from the perspective of marketing faculty and outlines positive educator outcomes associated with the development of a team-taught marketing course.

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计划和实施在线研究生团队营销课程

在线课程已成为全世界高等教育机构的重要教学工具。虽然在学生和管理人员中很受欢迎，但许多教师对在线课程表示了担忧。因此，本文重点介绍了在线团队教学，可以作为解决教师所关心的许多问题的一种潜在解决方案。特别是，我们讨论了在线教学团队在从概念化到实施的各个阶段可能面临的潜在挑战，并提供了说明性指导原则，以帮助未来的团队应对这些挑战。重要的是，本文从营销团队的角度探讨了在线团队教学，并概述了与团队教学营销课程的发展相关的积极的教育成果。