The management of diversity and inclusion is a major challenge for businesses in developing inclusive products and marketing strategies focused on people with disabilities. Universities can foster positive attitudes toward inclusiveness if they facilitate student recognition of differences as assets and enable them to appreciate the creation of communities where different individuals are valued. This study analyzes the experience of an innovative undergraduate seminar on inclusive marketing based on social learning theory. Designed and conducted by a former marketing manager with visual impairment, together with university scholars, the course develops the learning potential of inclusive marketing strategies and tactics through role-playing exercises and case studies. By presenting the inclusive marketing seminar theoretical framework, syllabus, and impact on students’ attitudes, this research analyzes an approach to training future marketing professionals and leaders to understand people with disabilities as important stakeholders and provides key insights for universities, companies, and governments in the application of inclusive marketing and communication strategies.

中文翻译：

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在营销教育中融入多样性：一个将所有人纳入教学过程的框架

多元化和包容性管理是企业开发针对残疾人的包容性产品和营销策略的主要挑战。如果大学能够促进学生将差异视为资产，并使他们能够欣赏建立不同个人所重视的社区，则它们可以培养对包容性的积极态度。这项研究分析了基于社会学习理论的关于包容性营销的创新性本科研讨会的经验。该课程由一名前视力障碍的营销经理与大学学者共同设计和实施，通过角色扮演练习和案例研究来开发包容性营销策略和策略的学习潜力。通过介绍包容性营销研讨会的理论框架，教学大纲，