When students experience failure in the pursuit of a marketing degree (e.g., on a test or a course), do they persist or relent their academic efforts? Relenting can lead to long-term academic failu...

中文翻译：

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学术对失败的反应量表：预测和增加失败后的学术持续性

当学生在追求市场营销学位时遇到失败时（例如，在测试或课程中），他们会坚持还是坚持自己的学术努力？放任自流可能导致长期的学术失败。