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How to Improve Written Case Analysis and Reduce Grading Time: The One-Page, Two-Case Method
Journal of Marketing Education ( IF 2.8 ) Pub Date : 2019-02-13 , DOI: 10.1177/0273475319826621
Kirsten A. Passyn 1 , M. J. Billups 2
Affiliation  

Teaching with cases, especially at universities where cases are not a regular part of the curriculum, poses challenges for both faculty and students. The results in this research present an effective and manageable method to introduce the case analysis process and to facilitate written case analysis for both students and faculty. Experiment 1 compares the effectiveness of a semistructured one-page written case analysis over a traditional case analysis and finds the shorter assignment results in shorter grading time and better student grades. A two-case method introducing the case analysis process is tested in Experiment 2 and finds that a short lecture introducing the case analysis method and an initial small group practice case further improves student grades. Theoretical reasoning and directions for future research are discussed.

中文翻译:

如何改进书面案例分析并减少评分时间:一页,两种情况的方法

案例教学,特别是在案例不是课程常规内容的大学中,对教师和学生均构成挑战。这项研究的结果提出了一种有效且易于管理的方法,以介绍案例分析过程并促进学生和教师的书面案例分析。实验1比较了半结构一页书面案例分析与传统案例分析的有效性,发现较短的作业结果可缩短评分时间并提高学生成绩。在实验2中测试了引入案例分析过程的两案例方法,发现进行案例分析方法的简短演讲和最初的小组练习案例可以进一步提高学生的成绩。讨论了理论推理和未来研究的方向。
更新日期:2019-02-13
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