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A Critical Review of the Literature for Sales Educators 2.0
Journal of Marketing Education Pub Date : 2020-07-16 , DOI: 10.1177/0273475320941917
Shannon Cummins 1 , Blake Nielson 2 , James W. Peltier 3 , Dawn Deeter-Schmelz 4
Affiliation  

In this article, we review the recent expansion within the sales education literature from five primary journals and the business literature at large. The five primary journals are the Journal of Marketing Education, Marketing Education Review, Journal for the Advancement of Marketing Education, Journal of Education for Business, and the Journal of Personal Selling & Sales Management. Of the 119 identified articles published in the past 15 years, experiential learning, career development, and assessment were the three most prominent topics. Of these, 69% were published after the Cummins et al. review article “A Critical Review of the Literature for Sales Educator,” which was published in Journal of Marketing Education as a means of expanding sales education research. Future research opportunities in sales education are offered with suggested hypotheses for investigation. A reference table of classroom innovations is provided as an easy guide to instructors seeking vetted pedagogical enhancements.



中文翻译:

对销售教育者2.0文献的批判性评论

在本文中,我们回顾了来自五种主要期刊和整个商业文献的销售教育文献中的最新扩展。五个主要的杂志是杂志营销教育,市场营销教育评论期刊市场营销教育的推进教育杂志业务杂志个人销售及销售管理。在过去15年中发表的119篇经鉴定的文章中,体验式学习,职业发展和评估是三个最突出的主题。其中,有69%在康明斯等人之后发表。评论文章“对销售教育者文学的批判性评论”,发表在《市场营销教育杂志》上作为扩大销售教育研究的一种手段。提供了销售教育方面的未来研究机会,并提出了建议的调查假设。提供了课堂创新参考表,作为指导教师寻求经过审查的教学方法改进的简便指南。

更新日期:2020-07-16
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