Digital change is like a fast-moving tsunami, with the digitalization of many business practices creating new relationships between businesses and customers and altering the marketing landscape. We provide an overview of several of these emerging digital innovations and their evolving impact on marketing activities. It is imperative that college students gain exposure to such cutting-edge technologies and ingrain the conceptual, inquiry, critical thinking, creativity, and integrative learning skills needed to add value in a world where machines will work alongside human professionals. We suggest that by embracing rather than banning technology, faculty enfranchise students through increased sensory experiences and enhanced digital activities, which will lead to greater learning. We contend that vested stakeholders—institutions of higher education, professional associations, publishing companies, and technology companies—need to support and strengthen faculty efforts in embracing technology to continuously enhance learning.

中文翻译：

---

拥抱数字化：学生学习和新技术

数字化变革就像快速移动的海啸一样，许多业务实践的数字化在企业和客户之间建立了新的关系，并改变了营销格局。我们概述了其中一些新兴的数字创新及其对营销活动的影响。当务之急是，在机器将与人类专业人员一起工作的世界中，大学生必须接触到此类尖端技术，并巩固为增加价值所需的概念，探究，批判性思维，创造力和综合学习技能。我们建议，通过拥抱而不是禁止技术，教师可以通过增加感官体验和增强数字活动来使学生享有权利，这将导致更多的学习。我们认为，既得利益相关者-高等教育机构，