Retail research has emphasized the importance of location in attracting mall traffic. This study focused on Indian mall retailers’ experiences on agglomeration and location strategies employed by malls and their impact on retailers’ decision to take space in the mall. The purpose of the study was to identify mall factors that play a critical role in making the mall an attractive site for renting space by retailers. Retailers seek to set up stores in areas that promise traffic and sales. Thus, it becomes important to understand the retailers’ perspective in deciding to rent space in a mall. Qualitative study was conducted to understand the retailers’ perceptions. Forty in-depth retailer interviews across Indian malls were conducted to understand retailer views on mall location factors. The findings add to the existing literature on retail location and posit that mall agglomeration and locational issues were categorized under factors like the presence of branded stores, catchment area, transport networks, and accessibility. Infrastructural, economic, and technological developments varied across malls located in different parts of the country. Retail location theories need to incorporate the infrastructure issues and attractiveness of the catchment area in explaining mall location strategies in India. Differences in the availability of facilities, services, and retail formats varied across small and big cities and influenced mall traffic.

零售研究强调地理位置对吸引购物中心客流量的重要性。这项研究的重点是印度购物中心零售商在购物中心采用的集聚和选址策略方面的经验，以及它们对零售商决定在购物中心中占地的影响。这项研究的目的是确定购物中心因素，这些因素在使购物中心成为零售商租用场地的诱人场所中起着至关重要的作用。零售商寻求在承诺流量和销售的区域建立商店。因此，在决定租用购物中心空间时，了解零售商的观点就变得很重要。进行定性研究以了解零售商的看法。对印度购物中心进行了40次深度零售商访谈，以了解零售商对购物中心位置因素的看法。这些发现增加了有关零售位置的现有文献，并认为购物中心的集聚和位置问题是根据品牌商店，集水区，交通网络和可及性等因素进行分类的。基础设施，经济和技术发展随位于该国不同地区的购物中心而异。零售区位理论需要结合基础设施问题和集水区的吸引力来解释印度的购物中心区位策略。设施的大小，服务和零售形式的可用性在各个大小城市之间都不同，并且会影响购物中心的客流量。在该国不同地区的购物中心之间，经济和技术发展情况各不相同。零售区位理论需要结合基础设施问题和集水区的吸引力来解释印度的购物中心区位策略。设施的大小，服务和零售形式的可用性在各个大小城市之间都不同，并且会影响购物中心的客流量。在该国不同地区的购物中心之间，经济和技术发展情况各不相同。零售区位理论需要结合基础设施问题和集水区的吸引力来解释印度的购物中心区位策略。设施的大小，服务和零售形式的可用性在各个大小城市之间都不同，并且会影响购物中心的客流量。