In “Reinventing Entrepreneurial History,” Wadhwani and Lubinski (2017) encourage the study of legitimacy, the sense that a new organization or venture “belongs” to, or fits within, the social construct of its time.,To this end, this query will consider methods used in the period between the Civil War and the Civil Rights Movement to show legitimacy in black economic endeavors. Three Atlanta entrepreneurs’ efforts will be used as demonstrative examples.,The overarching aim of this investigation of economic legitimization is to give practical examples of three distinct strategies in play: endorsement, authorization and storytelling. In addition, a fourth external actor, social organizations, that exists outside of the realms of media, government and law as noted by Bitektine and Haack (2015) is illustrated to grant validity within the black community. Also, the storytelling strategy is used to illustrate promoters, actors pushing legitimacy to benefit the community at large.,Arguably the search for economic and collective legitimacy within black businesses is not confined to the past. Stated in another way, black businesses still fight for legitimacy, and future research should be undertaken to show the similarities and differences in the two aforementioned periods.

中文翻译：

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使黑人企业合法化：从内战到民权的三个例子

在“重塑创业史”中，Wadhwani 和 Lubinski（2017 年）鼓励研究合法性，即新组织或企业“属于”或适合其时代的社会结构。为此，这个问题将考虑在内战和民权运动之间使用的方法来证明黑人经济活动的合法性。将使用三位亚特兰大企业家的努力作为示范。本次经济合法化调查的首要目的是给出三种不同策略的实际示例：背书、授权和讲故事。此外，存在于媒体领域之外的第四个外部参与者，即社会组织，Bitektine 和 Haack (2015) 指出的政府和法律在黑人社区内被证明是有效的。此外，讲故事的策略用于说明发起人，演员推动合法性以造福整个社区。可以说，在黑人企业中寻求经济和集体合法性并不仅限于过去。换句话说，黑人企业仍在为合法性而斗争，未来应该进行研究以显示上述两个时期的异同。