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Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps
Journal of Management Analytics ( IF 3.6 ) Pub Date : 2019-12-05 , DOI: 10.1080/23270012.2019.1699874
Mohammad Mahdi Movahedisaveji 1 , Badiea Shaukat 1
Affiliation  

This study investigates the mediating role of brand app trust in the relationship between brand app antecedents and purchase intentions via a brand mobile app. It explores the mediating potential o...

中文翻译:

品牌应用程序信任在前因和购买意愿之间关系中的中介作用-伊朗B2C移动应用程序

这项研究调查了品牌应用信任在品牌应用前因与通过品牌移动应用购买意向之间的关系中的中介作用。它探索了潜在的中介潜力。
更新日期:2019-12-05
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