Although the numbers of online community members continue to increase every day, most of the user-generated content in online communities comes from only a small percentage of members who are motivated to participate and contribute. While studies have been conducted on other professional online communities (e.g. teachers, mathematics practitioners, software developers, etc.), the online community for ServiceNow practitioners is not fully understood. Studies of this group could be useful to organizations that seek to understand ServiceNow practitioners’ motives to participate in these communities, fulfill their specific needs, and build and maintain a thriving community of users.,A qualitative case study method was used to learn what motivates ServiceNow practitioners to contribute and participate in ServiceNow communities. Data were collected from interviews with the participants, their stories and testimonials and physical artifacts created and used by them. Data analysis was carried out using data triangulation and continuous coding process.,Three primary motives were identified: find answers to questions or issues, learn about ServiceNow products and services, and share knowledge and expertise with others.,As a single-case research method was used, findings of this study may not be generalized to a larger population.,Results should encourage and increase participation by ServiceNow Community's members, create a repository of knowledge and relationships that can improve their value and effectiveness, and help their organizations maintain competitive advantage.

中文翻译：

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参加专业人士在线社区的动机

尽管在线社区成员的数量每天都在增加，但在线社区中大多数用户生成的内容仅来自一小部分受激励参与和贡献的成员。尽管已经对其他专业的在线社区（例如，教师，数学从业人员，软件开发人员等）进行了研究，但对于ServiceNow从业人员的在线社区并未完全了解。该组的研究对于寻求了解ServiceNow从业人员参与这些社区，满足其特定需求以及建立和维护蓬勃发展的用户社区的动机的组织可能有用。定性案例研究方法用于了解动机是什么ServiceNow从业人员可以贡献并参与ServiceNow社区。数据是从与参与者的访谈，他们的故事和推荐以及他们创造和使用的物理制品中收集的。使用数据三角测量和连续编码过程进行数据分析。确定了三个主要动机：寻找问题或问题的答案，了解ServiceNow产品和服务以及与他人共享知识和专业知识。使用此研究的结果可能无法推广到更大的人群。结果应鼓励和增加ServiceNow社区成员的参与，建立知识和关系库，以提高其价值和效力，并帮助其组织保持竞争优势。他们的故事，推荐和他们创造和使用的人工制品。使用数据三角测量和连续编码过程进行数据分析。确定了三个主要动机：寻找问题或问题的答案，了解ServiceNow产品和服务以及与他人共享知识和专业知识。使用此研究的结果可能无法推广到更大的人群。结果应鼓励和增加ServiceNow社区成员的参与，建立知识和关系库，以提高其价值和效力，并帮助其组织保持竞争优势。他们的故事，推荐书以及他们创造和使用的人工制品。使用数据三角测量和连续编码过程进行数据分析。确定了三个主要动机：寻找问题或问题的答案，了解ServiceNow产品和服务以及与他人共享知识和专业知识。使用此研究的结果可能无法推广到更大的人群。结果应鼓励和增加ServiceNow社区成员的参与，建立知识和关系库，以提高其价值和效力，并帮助其组织保持竞争优势。