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The bones are the same: an exploratory analysis of authentic communication with LGBTQ publics
Journal of Communication Management ( IF 3.1 ) Pub Date : 2020-05-04 , DOI: 10.1108/jcom-10-2019-0131
Erica L. Ciszek , Kate Pounders

The purpose of this work is to identify the components of authentic communication with LGBTQ publics and to examine if there is a difference in what constitutes authentic communication for LGBTQ publics compared to other publics.,We conducted in-depth interviews with professionals who both identify as LGBTQ and are instrumental in developing content targeted to this public.,Authenticity is synonymous regardless of the target public; however, differences emerge in the manifestation of authenticity with historically marginalized groups, like LGBTQ publics.,Practitioners working with historically marginalized communities need to make sure they are walking the walk, not just talking the talk.,Authentic communication arises from an organization's broader holistic commitments to diversity, equity and inclusion.,The insights derived by our participants are unique, as they are perspectives traditionally “written out” of research.

中文翻译:

骨头是一样的:对与LGBTQ公众进行真实沟通的探索性分析

这项工作的目的是确定与LGBTQ公众进行真实交流的组成部分,并检查与其他公众相比,LGBTQ公众构成真实交流的方式是否存在差异。我们对专业人士进行了深入访谈,他们都认为LGBTQ并有助于开发针对该公众的内容。真实性是与目标公众无关的同义词;但是,与历史边缘化群体(如LGBTQ公众)在真实性的体现上会出现差异。与历史边缘化社区合作的从业者需要确保自己走的是步道,而不仅仅是在谈论。真正的交流源于组织广泛的整体发展对多样性,公平和包容的承诺。
更新日期:2020-05-04
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