The purpose of this paper is to describe five key lessons learned from a decade of studying how scientists and science communicators think about communication strategy.,The paper is based on the experience of the researcher and the underlying literatures on strategic communication and science communication.,The key argument is that the scientific community needs to put more priority into enabling organizations to plan and implement strategic communication efforts on behalf of science. At present, there is too much reliance on individual communicators.,The value of this paper is in the degree to which it argues for a more strategic, organization-focused approach to science communication that emphasizes the setting of clear behavioral goals, followed by discussion about what communication objectives might help achieve those goals and the communication tactics needed to achieve the prioritized objectives.

中文翻译：

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关于改善科学交流作为组织活动的五点思考

本文的目的是描述十年间研究科学家和科学传播者如何思考传播策略的过程中获得的五个主要教训。本文基于研究人员的经验以及有关战略传播和科学传播的基础文献，关键论点是，科学界需要更加重视使组织能够代表科学来计划和实施战略传播工作。当前，对个体传播者的依赖度过高。本文的价值在于，它在一定程度上主张采取更具战略性，以组织为中心的科学传播方法，强调设定明确的行为目标，