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Measurement and predictors of resilience among Latin American public relations professionals
Journal of Communication Management ( IF 3.1 ) Pub Date : 2019-11-04 , DOI: 10.1108/jcom-01-2019-0004
Angeles Moreno , Cristina Navarro , Juan-Carlos Molleda , M. Cristina Fuentes-Lara

It is well established that greater resilience buffers the negative effects of adverse events and conditions, allowing the affected individual to recover adequately. Resilience is a core trait for public relations practitioners, due to the challenging and pressure-laden nature of their work. However, as an individual-level trait, this phenomenon remains underexplored in the communication field. The purpose of this paper is to examine the dimensionality and measurement invariance of the 25-item Connor-Davidson Resilience Scale (Connor and Davidson, 2003), evaluate the level of resilience and identify predictors of resilience among Latin American public relations practitioners.,A population of 898 public relations professionals from 18 Latin American countries working on different hierarchical levels, both in communication departments and agencies across the region were surveyed.,CD-RISC global scorings show direct correlations with age, years of experience, type of organization, hierarchy and social media skills. However, education, salary, gender or working in an excellent, successful and influential communication department were not predictors of resilience. Additionally, results provide supporting evidence that the CD-RISC has good psychometric properties and can be used as a reliable and valid tool to assess resilience among Latin American public relations practitioners.,As in any study using self-report measures, the results may have been influenced by participants’ acquiescence and need for social desirability. Greater participation is needed from some countries to allow for a more comprehensive comparative analysis.,Identifying factors that protect against negative outcomes is important for the development of strengths-based approaches that emphasize resilience. Moreover, in predicting the ability to tolerate stress and its negative effects, this study may help in the selection of personnel who will manage tougher job demands.,Research on the concept of resilience has gained substantial momentum over the past decades and has become a multidisciplinary field of research spanning a variety of theoretical and conceptual positions. However, practitioner resilience has not formally addressed in the public relations research, with the sole exception of the qualitative research conducted by Guo and Anderson in 2018 using a critical incident technique approach. This field provides an intriguing context to study resilience because practitioners are regularly engaged in work that may require the ability to “bounce back” from challenging work.

中文翻译:

拉丁美洲公共关系专业人士的复原力的度量和预测指标

公认的是,更大的适应力可以缓解不良事件和状况的负面影响,使受影响的个体充分康复。韧性是公共关系从业者的核心特征,因为他们的工作具有挑战性和压力大。但是,作为个人层面的特质,这种现象在传播领域仍未得到充分研究。本文的目的是检验25个项目的Connor-Davidson弹性量表的维度和度量不变性(Connor和Davidson,2003年),评估弹性水平,并确定拉丁美洲公共关系从业人员中弹性的预测因子。来自18个拉丁美洲国家/地区的898名公共关系专业人员在不同层次上工作,CD-RISC的全球评分显示出与年龄,经验年限,组织类型,等级制度和社交媒体技能的直接相关性。但是,教育程度,薪水,性别或在优秀,成功和有影响力的沟通部门中的工作并不是恢复能力的预测因素。此外,结果提供了支持性证据,表明CD-RISC具有良好的心理计量学特性,可以用作评估拉丁美洲公共关系从业人员弹性的可靠且有效的工具。正如在任何使用自我报告措施的研究中一样,结果可能具有受参与者的默认设置以及对社交需求的需求的影响。一些国家需要更多的参与才能进行更全面的比较分析。,识别防止负面结果的因素对于开发强调弹性的基于优势的方法很重要。此外,在预测承受压力的能力及其负面影响时,本研究可能有助于选择能够处理更苛刻的工作需求的人员。弹性概念的研究在过去几十年中获得了长足的发展,并且已成为多学科研究研究领域涵盖各种理论和概念立场。但是,从业者的应变能力在公共关系研究中并未得到正式解决,唯一的例外是Guo和Anderson在2018年使用关键事件技术方法进行了定性研究。
更新日期:2019-11-04
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