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Corporate communication about climate science
Journal of Communication Management ( IF 3.1 ) Pub Date : 2019-12-09 , DOI: 10.1108/jcom-06-2019-0092
Jagadish Thaker

The purpose of this paper is to comparatively analyze how top corporations in New Zealand, Australia and the Global Fortune 500 group communicate about climate science.,A combination of keyword count and quantitative content analysis is used to develop a reliable set of indicators to measure corporate communication about climate science.,Just a few corporations mention or explicitly agree with scientific consensus on climate change and few report science-based targets. They report more frequently on societal risks of climate change, as well as business contribution and responsibility. New Zealand based corporations generally do poor reporting compared to Australian corporations, who do as well as the biggest corporations in the world.,There is a further need for cross-country research and for more longitudinal analysis to understand how organizations communicate about scientific issues to its stakeholders.,This paper can inform communication managers about the need to pay attention to how their communication, individually and in comparison with their peers, is likely interpreted by the stakeholders. Managers may attend to scientific consensus messaging to gain stakeholder approval for ambitious business actions on climate change.,Organizations are powerful social and economic drivers. Understanding how they interpret and communicate a scientific issue has implications for public and policy discourses and outcomes.,This is the first paper to comparatively identify common and contextual drivers of business communication of complex scientific issues. A reliable scale to measure climate science communication by corporations will be helpful for future researchers to replicate in other sectors.

中文翻译:

关于气候科学的企业交流

本文的目的是比较分析新西兰,澳大利亚和全球财富500强集团的顶尖企业如何就气候科学进行交流。结合关键字计数和定量内容分析来制定一套可靠的指标来衡量企业关于气候科学的交流。只有少数公司提到或明确同意关于气候变化的科学共识,很少有公司报告基于科学的目标。他们更频繁地报告气候变化的社会风险以及业务贡献和责任。与澳大利亚的公司相比,与世界上最大的公司一样,与新西兰的公司相比,总部位于新西兰的公司的报告质量一般较差。还需要进行跨国研究和更深入的纵向分析,以了解组织如何与利益相关者进行科学问题的沟通。本文可以告知沟通管理者,需要注意他们的沟通方式,无论是单独还是与之相比。利益相关者可能会解释他们的同龄人。经理们可以参加科学的共识信息交流,以获得利益相关者对气候变化雄心勃勃的商业行动的认可。组织是强大的社会和经济驱动力。了解他们如何解释和传达科学问题对公共和政策话语及成果都有影响。这是第一篇相对比较确定复杂科学问题业务交流的共同和背景驱动因素的论文。
更新日期:2019-12-09
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