Artificial intelligence (AI) might change the communication profession immensely, but the academic discourse is lacking an investigation of the perspective of practitioners on this. This article addresses this research gap. It offers a literature overview and reports about an empirical study on AI in communications, presenting first insights on how professionals in the field assess the technology.,A quantitative cross-national study among 2,689 European communication practitioners investigated four research questions: RQ1 – How much do professionals know about AI and to what extent are they already using AI technologies in their everyday lives? RQ2 – How do professionals rate the impact of AI on communication management? RQ3 – Which challenges do professionals identify for implementing AI in communication management? RQ4 – Which risks do they perceive?,Communication professionals revealed a limited understanding of AI and expected the technology to impact the profession as a whole more than the way their organisations or themselves work. Lack of individual competencies and organisations struggling with different levels of competency and unclear responsibilities were identified as key challenges and risks.,The results highlight the need for communication managers to educate themselves and their teams about the technology and to identify the implementation of AI as a leadership issue.,The article offers the first cross-national quantitative study on AI in communication management. It presents valuable empirical insights on a trending topic in the discipline, highly relevant for both academics and practitioners.

中文翻译：

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交流管理中的人工智能：关于采用和知识，影响，挑战和风险的跨国研究

人工智能（AI）可能会极大地改变通信行业，但学术研究缺乏对从业人员对此的看法的调查。本文解决了这一研究空白。它提供了有关通信中AI的实证研究的文献综述和报告，提出了有关该领域专业人士如何评估该技术的初步见解。一项由2689名欧洲通信从业人员进行的定量跨国研究调查了四个研究问题：RQ1 –专业人士对AI有多少了解，他们在日常生活中已经使用AI技术的程度如何？RQ2 –专业人士如何评价AI对沟通管理的影响？RQ3 –专业人员在通信管理中实施AI会遇到哪些挑战？RQ4 –他们意识到哪些风险？，通信专业人员对AI的了解有限，并期望该技术对整个行业的影响大于其组织或自身的工作方式。缺乏个人能力和组织而在不同水平的能力中挣扎和职责不清被确定为主要挑战和风险。结果表明，通信经理需要对自己和他们的团队进行技术教育，并将AI的实施确定为领导问题。本文提供了有关通信管理中AI的首次跨国定量研究。它提供了关于该学科中一个趋势主题的宝贵经验性见解，与学者和从业者都高度相关。