Materialism has become a topic of increasing interest to researchers and policymakers because it can influence consumer behavior. However, a clear picture of how this phenomenon impacts consumers has proven to be elusive. Using an integrated framework, this paper aims to derive hypotheses from theoretical concepts of materialism and consumer decision-making styles and uses a survey of 1,216 respondents in India to test the hypotheses.,The present study is the first of its kind to test the impact of materialist values on consumer decision-making styles among a sample of 13-18 years old school children. The constructs are validated through a first- and second-order confirmatory factor analysis and an integrated second-order structural model is developed.,This study finds that materialism is a positive predictor of “recreation/ hedonistic”,; “confused by over-choice”; “brand consciousness”; “perfectionistic high-quality consciousness”; and “habitual brand loyal” style of consumers. Further, materialism has a negative impact on “price value consciousness” of consumers. These findings have important implications for theory and practice.,This study is restricted to school children in the National Capital Region and hence cannot be generalized to the whole young population in India.,Conceptualizing both materialism and consumer decision-making styles as second-order constructs, this is a maiden study that examines the impact of materialistic values on the consumer decision-making styles of young consumers.

中文翻译：

---

消费者决策风格的唯物主义观点

唯物主义已经成为研究人员和决策者越来越感兴趣的话题，因为它会影响消费者的行为。然而，事实证明，这种现象如何影响消费者尚不清楚。本文使用一个集成的框架，旨在从唯物主义的理论概念和消费者的决策风格中得出假设，并通过对印度1,216名被调查者的调查来检验这些假设。的13至18岁学童样本中的唯物主义价值观对消费者决策风格的影响。该结构通过一阶和二阶确认因子分析得到验证，并建立了一个综合的二阶结构模型。研究发现，唯物主义是“娱乐/享乐主义”的积极预测者；“因选择过多而感到困惑”；“品牌意识”；“完美的高质量意识”；和“惯常品牌忠诚”的消费者风格。此外，唯物主义对消费者的“价格价值意识”具有负面影响。这些发现对理论和实践具有重要意义。该研究仅限于国家首都地区的学童，因此不能推广到印度的整个年轻人口。，将唯物主义和消费者决策方式概念化为二阶这是一项初次研究，研究了唯物主义价值观对年轻消费者的消费者决策风格的影响。唯物主义对消费者的“价格价值意识”产生负面影响。这些发现对理论和实践具有重要意义。该研究仅限于国家首都地区的学童，因此不能推广到印度的整个年轻人口。，将唯物主义和消费者决策方式概念化为二阶这是一项初次研究，研究了唯物主义价值观对年轻消费者的消费者决策风格的影响。唯物主义对消费者的“价格价值意识”产生负面影响。这些发现对理论和实践具有重要意义。该研究仅限于国家首都地区的学童，因此不能推广到印度的整个年轻人口。，将唯物主义和消费者决策方式概念化为二阶这是一项初次研究，研究了唯物主义价值观对年轻消费者的消费者决策风格的影响。