With the usage of social media and Web 2. 0, YouTube channels currently play a pivotal role in supporting a traveler’s destination visit. Travelers create their YouTube channels and share their past experiences in the form of videos, which helps other potential travelers to support their destination visit. The purpose of this paper is to understand how travelers adopt information through YouTube channels and how it influences the traveler’s intention to visit a destination.,A research model was constructed and empirically tested by using a sample of 486 respondents who watch YouTube channels before visiting a destination. Further, the hypotheses of this study were validated with the help of structural equation modeling using partial least squares. The respondents in this study were from Delhi.,This paper found comprehensiveness, relevance, timeliness, source expertise and attitude as the most significant predictors of a traveler’s destination visit intention through YouTube channel adoption. Further, source trustworthiness and accuracy were not found to be statistically significant.,The findings of this paper were based on data taken from the local respondents in Delhi. Further, it analyzed the influence of only seven dimensions on destination visit intention, which could have excluded some important factors that influence tourists’ destination visit intention.,This paper has provided implications for YouTube vloggers and tourists. The result proves that while making decisions regarding destination visit, tourists thinks critically and scrutinize the content of YouTube channels prior to deciding a destination. So, vloggers should provide relevant, comprehensive and accurate destination information through their videos to tourists.,To the best of authors’ knowledge, this paper is the first in the Indian context to examine the adoption of YouTube channels before visiting destinations through information adoption models with additional constructs.

中文翻译：

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YouTube频道会影响目标访问意图

通过使用社交媒体和Web 2. 0，YouTube频道目前在支持旅行者的目的地访问中起着关键作用。旅行者创建了自己的YouTube频道，并以视频形式分享了他们过去的经验，这有助于其他潜在旅行者支持他们的目的地访问。本文的目的是了解旅行者如何通过YouTube渠道采用信息，以及如何影响旅行者访问目的地的意图。通过使用486位受访者在访问YouTube之前先观看YouTube频道的样本，构建了研究模型并进行了实证测试。目的地。此外，借助偏最小二乘法进行的结构方程建模，对本研究的假设进行了验证。这项研究的受访者来自德里。该论文发现全面性，相关性，及时性，来源专业知识和态度是通过YouTube频道采用旅行者目的地访问意图的最重要预测指标。此外，发现来源的可信度和准确性在统计上并不显着。本文的研究结果是基于德里的当地受访者提供的数据。此外，它分析了仅七个维度对目的地访问意向的影响，这可能排除了一些影响游客目的地访问意向的重要因素。结果证明，在做出有关目的地访问的决定时，游客在决定目的地之前会认真思考并仔细检查YouTube频道的内容。因此，vlogger应提供相关，