The end of ideology has been declared for several times by different writers like Raymond Aron, Daniel Bell and Francis Fukuyama. However, ideology still has an important role in the social order even though its structure has been adapted to the contemporaneous material conditions. Consumption, the consumptive production of labour power, has turned into a new language of socio-symbolic meanings in the twentieth century. In this way, consumption overshadowed its material basis, the needs, and obtained a new duty in the ruling ideology as an ideological State apparatus, keeping the masses in line. This article aims to investigate this aspect of the modern consumption practice in accordance with ideology approach of Louis Althusser.

中文翻译：

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消费作为阿尔萨斯思想体系

雷蒙·阿隆，丹尼尔·贝尔和弗朗西斯·福山等不同作家多次宣告了意识形态的终结。然而，意识形态即使在结构上已经适应了当时的物质条件，在社会秩序中仍具有重要作用。消费，即劳动的消费生产，在二十世纪已变成一种具有社会象征意义的新语言。这样，消费掩盖了物质基础，需求，并在统治意识形态上作为一种意识形态国家工具获得了新的职责，从而使群众保持一致。本文旨在根据路易斯·阿尔都塞的意识形态方法研究现代消费实践的这一方面。