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Sticking to the social mission: Microinsurance in bottom of the pyramid markets
Journal of General Management Pub Date : 2019-06-25 , DOI: 10.1177/0306307018822592
B Elango 1 , Stephen Chen 2 , Jim Jones 1
Affiliation  

The purpose of this article is to understand what drives social enterprises in bottom of the pyramid (BOP) markets to stick to or drift away from their social mission. Based on an analysis of 192 microinsurance operators in 26 emerging markets, we find that (1) when donors are involved in the operations of the social enterprise, this leads to a greater commitment to the social mission and (2) social enterprises located in countries with poorly performing governments tend to have a lower commitment to their social mission. Given the need for social services in such countries, we offer some suggestions to increase the chances of social enterprises staying committed to their social mission.

中文翻译:

坚守社会使命:金字塔底层市场的小额保险

本文的目的是了解是什么促使金字塔底端 (BOP) 市场的社会企业坚持或偏离其社会使命。基于对 26 个新兴市场的 192 家小额保险运营商的分析,我们发现(1)当捐助者参与社会企业的运营时,这会导致对社会使命的更大承诺;(2)位于国家的社会企业表现不佳的政府往往对其社会使命的承诺较低。鉴于这些国家对社会服务的需求,我们提出一些建议,以增加社会企业坚持其社会使命的机会。
更新日期:2019-06-25
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