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The role of frugal innovation and collaborative ecosystems
Journal of General Management Pub Date : 2018-07-01 , DOI: 10.1177/0306307018762698
Rifat Sharmelly 1 , Pradeep Kanta Ray 2
Affiliation  

This article examines the product innovation management strategy of a developed economy multinational corporation case in India. Drawing on institutional theory, the analysis indicates that product innovation for emerging markets is essentially built on the frugal innovation capabilities of a firm. The findings show that through frugal engineering, bricolage, and modularity, it is possible to implement frugal innovation that creates value with less resource and at low costs. Further, the analysis shows how developing a collaborative ecosystem along with a deep embeddedness in the local economy facilitates frugal innovation. The article has important implications for theory and management practice.

中文翻译:

节俭创新和协作生态系统中的作用

本文考察了印度某发达经济体跨国公司案例的产品创新管理策略。借鉴制度理论,分析指出了新兴市场的产品创新本质上是建立在一个企业的节俭创新能力。调查结果表明,通过节俭的工程,拼装,和模块化,这是可能实现用更少的资源,以低成本创造价值节俭创新。此外,分析显示如何在当地经济中深嵌入一起开发一个协作的生态系统有利于节约型创新。文章对理论和管理实践具有重要意义。
更新日期:2018-07-01
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