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Institutional investor attitudes to technology-enhanced university vertical campuses in the digital era
Journal of General Management Pub Date : 2019-04-01 , DOI: 10.1177/0306307018825189
Graeme Newell 1 , Zaharah Manaf 1 , Jufri Marzuki 1
Affiliation  

Universities internationally have recently increased their campuses to attract a broader coverage of students in a very competitive university education market (e.g. international students). This has seen many universities establish a Central Business District (CBD) office presence via vertical campuses in addition to their traditional campuses. To take advantage of the digital era, a key ingredient in this university space is smaller technology-enhanced teaching spaces in these vertical campuses rather than traditional large lecture theatres. Universities have considered a range of options to access this vertical campus office space, with the attractiveness of universities as major office space tenants and university education assets now being critically assessed as a potential real estate sector for investors; for example, included in a real estate fund. Using an extensive stakeholder survey of Australian universities, pension funds, real estate funds and appraisers, critical issues in the successful operation and management of vertical campus office assets are assessed for these various stakeholders in the vertical campus office asset management process in the digital age. Specific strategic and practical management issues for these vertical campus office assets as a real estate sector in this fourth Industrial Revolution and universities as major office space tenants are highlighted.

中文翻译:

数字时代机构投资者对技术增强型大学垂直校园的态度

国际大学最近增加了校园规模,以在竞争激烈的大学教育市场中吸引更广泛的学生(例如国际学生)。除了传统校园之外,许多大学还通过垂直校园建立了中央商务区 (CBD) 办公室。为了利用数字时代,这个大学空间的一个关键要素是这些垂直校园中较小的技术增强教学空间,而不是传统的大型演讲厅。大学已经考虑了进入这个垂直校园办公空间的一系列选择,大学作为主要办公空间租户的吸引力和大学教育资产现在被严格评估为投资者的潜在房地产行业;例如,纳入房地产基金。通过对澳大利亚大学、养老基金、房地产基金和评估机构的广泛利益相关者调查,针对数字时代垂直校园办公室资产管理过程中的这些不同利益相关者,评估了垂直校园办公室资产成功运营和管理的关键问题。这些垂直校园办公资产作为第四次工业革命中的房地产部门以及作为主要办公空间租户的大学的具体战略和实际管理问题得到了强调。在数字时代的垂直校园办公资产管理过程中,为这些不同的利益相关者评估了垂直校园办公资产成功运营和管理的关键问题。这些垂直校园办公资产作为第四次工业革命中的房地产部门以及作为主要办公空间租户的大学的具体战略和实际管理问题得到了强调。在数字时代的垂直校园办公资产管理过程中,为这些不同的利益相关者评估了垂直校园办公资产成功运营和管理的关键问题。这些垂直校园办公资产作为第四次工业革命中的房地产部门以及作为主要办公空间租户的大学的具体战略和实际管理问题得到了强调。
更新日期:2019-04-01
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