Universities’ Resources of financial support are the most important challanges that enhance its reputation in marketing the academic services in the frame of investment in education and real estate assets and reduce expenses in profitable projects' implementation. This study sheds light on marketing universities’ services its role in providing financial resources in the Northern Border University. Method was analytical descriptive approach, on a randomly selected sample of (632) respondents from the academic and administrative staff. Findings revealed that only training and educational courses contribute significantly to the financial resources of the university. Meanwhile, consultation services, scientific research, conferences, and seminars have no impact on the university’s financial resources. Study suggested several recommendations to further studies shall give more attentions to these services based on developing university plans and policy.

大学的财政支持资源是最重要的挑战，它可以提高其在教育和房地产资产投资框架内推销学术服务的声誉，并减少可盈利项目的实施费用。这项研究揭示了营销大学在北部边境大学提供财务资源方面的作用。方法是分析性描述性方法，对来自学术和行政人员的（632）名受访者进行了随机选择。调查结果表明，只有培训和教育课程才能为大学的财务资源做出重大贡献。同时，咨询服务，科学研究，会议和研讨会对大学的财务资源没有影响。