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Explaining the cash-in-hand consumer culture in the European home repairs and renovations sector
Journal of Financial Management of Property and Construction ( IF 1.2 ) Pub Date : 2020-07-01 , DOI: 10.1108/jfmpc-03-2020-0011
Colin Williams , Brunilda Kosta

Purpose

The purpose of this paper is to explain who purchases undeclared home repairs and renovations and their motives to tackle the cash-in-hand consumer culture. The conventional view has been that undeclared home repairs and renovations are sought by those consumers needing to save money and desiring a lower price. Here, this is evaluated critically.

Design/methodology/approach

To do so, evidence from a 2019 Eurobarometer survey involving 27,565 face-to-face interviews in 28 European countries is reported.

Findings

The finding is the need for a nuanced and variegated understanding of who purchases undeclared home repairs and renovations and why. Lower price is their sole rationale in just 25% of purchases, one of several rationales in 34% of cases and not a reason in the remaining 42% of purchases. Besides a lower price, consumers purchase undeclared not only unintentionally but also to circumvent the failings of formal sector provision in terms of its availability, speed and quality, as well as for social and redistributive rationales.

Practical implications

To reduce the cash-in-hand consumer culture, not only are incentives needed to persuade consumers to purchase declared along with awareness-raising campaigns about the benefits of purchasing declared services but initiatives are also needed to improve the availability, speed, reliability and quality of formal provision and to address undeclared purchases conducted for social and redistributive purposes.

Originality/value

This paper improves understanding of how governments can stop consumers asking “how much for cash” and reduce demand for undeclared home repair and renovation services.



中文翻译:

解释欧洲家庭维修和翻新部门的现金支付消费文化

目的

本文的目的是说明谁购买了未经申报的房屋维修和翻新产品,以及他们处理现金现金消费文化的动机。传统观点认为,那些需要省钱并希望以较低价格购买产品的消费者正在寻求未申报的房屋维修和翻新。在这里,对此进行严格评估。

设计/方法/方法

为此,据报道,来自2019年欧洲晴雨表(Eurobarometer)调查的证据涉及28个欧洲国家的27,565次面对面采访。

发现

发现是需要对谁购买未申报的房屋修理和翻新以及原因进行细致入微的了解。在25%的购买中,较低的价格是他们的唯一理由,在34%的情况下,较低的价格是其中的一些理由,而在其余42%的购买中,这不是原因。除了较低的价格外,消费者不仅无意中宣布了购买行为,而且还规避了正规部门在可用性,速度和质量以及社会和再分配原理方面的缺陷。

实际影响

为了减少现金交易的消费文化,不仅需要说服消费者说服消费者采取激励措施,还需要开展有关购买声明服务的好处的宣传运动,而且还需要采取措施来提高可用性,速度,可靠性和质量。正式规定,并解决为社会和再分配目的而进行的未申报购买。

创意/价值

本文增进了对政府如何阻止消费者询问“现金多少”并减少对未申报的房屋维修和翻新服务的需求的了解。

更新日期:2020-07-01
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