The article aims to unravel the implicit soft-control of users by Facebook through the framework of choice architecture as proposed by Thaler and Sunstein (2008) in their well-known work Nudge. It explores the dichotomous foundation of Facebook’s choice architecture in which users are given an apparent sense of autonomy while the platform implicitly soft-controls them. This paradoxical power plays functions through two broad types of nudges—activity-inducing nudges and passivity-inducing nudges. The mechanism of functioning of these nudges on Facebook is explored while noting the behavioural patterns they induce among users. Facebook’s transition from information architecture to choice architecture is also explored. Thus, the article aims to contribute to the growing body of work, which has underscored the importance of assessing web 2.0 as the ‘technological unconscious’ which has penetrated everyday life.

中文翻译：

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显式自治，隐式控制：Facebook二分法选择架构中的用户自治

本文旨在通过Thaler和Sunstein（2008）在他们著名的作品Nudge中提出的选择架构框架，来解开Facebook对用户的隐式软控制。它探索了Facebook选择架构的二分法基础，在这种基础上，用户被赋予了明显的自治感，而该平台隐含了对用户的软控制。这种自相矛盾的力量通过两种类型的微调发挥作用：引起活动的微调和引起被动性的微调。探索了这些微动在Facebook上的功能机制，同时注意到了它们在用户中引起的行为模式。还探讨了Facebook从信息架构到选择架构的过渡。因此，本文旨在为不断发展的工作做出贡献，这突出了评估网络2的重要性。