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Mediating Electronic Dangerscapes: A Multimodal Analysis of a State-sponsored Newspaper Warning Advertisement in Nigeria
Journal of Creative Communications Pub Date : 2019-09-13 , DOI: 10.1177/0973258619866347
Ahmed Tanimu Jibril 1
Affiliation  

In recent years, Nigeria’s image has always been negatively depicted in the global media, as the country’s name is associated with some of the world’s most sophisticated cybercriminals. The situation with the country’s perceived dented reputation, most especially in the Southeast Asia, Western Europe and the United States of America, is ripe for the anti-cybercrime discourse to take root, and subsequently, become a fertile ground for various parties to contribute to the grand discourse from different perspectives. This article highlights the way Nigerian government, through its revenues generating agency, the Federal Inland Revenue Services (FIRS), utilizes a print media warning advertisement (WA) to discursively construct and showcase its efforts in combating cybercrimes. The study utilizes Fairclough’s three-layered model for approaching discourse to analyse the FIRS-sponsored WA, which was published in The Guardian newspaper on 2 May 2013. The study incorporates analytical tools from the visual grammar (VG) and the multimodal discourse analysis (MDA) to examine the visual dimensions constituting the frame of the WA. The study revealed how the Nigerian government, through the FIRS sponsored WA, has attempted to discursively draw the attention of the general public to the potential dangers associated with the cybercriminals and their activities as well as suggesting the best ways to escape falling into their traps. The study recommends that governments and other civil societies should explore other means of creating more awareness to the general public, given the speed at which cyber-related crimes upsurge globally at the present time.

中文翻译:

调解电子危险景象:尼日利亚政府赞助的报纸警告广告的多模式分析

近年来,尼日利亚的形象一直在全球媒体上受到负面描述,因为该国的名字与世界上一些最复杂的网络犯罪分子有关。该国公认的声誉下降的局面,尤其是在东南亚,西欧和美利坚合众国,已经成熟,反网络犯罪的话语根深蒂固,并随后成为各方为之贡献的沃土。不同角度的宏大论述。本文重点介绍了尼日利亚政府通过其税收创收机构联邦税务局(FIRS)利用平面媒体警告广告(WA)来构建和展示其在打击网络犯罪方面的努力的方式。该研究利用Fairclough的三层模型进行话语分析,以分析由FIRS赞助的WA,该模型于2013年5月2日在《卫报》上发表。该研究结合了视觉语法(VG)和多模式话语分析(MDA)的分析工具)检查构成WA框架的外观尺寸。这项研究揭示了尼日利亚政府如何通过FIRS赞助的WA,试图劝说广大公众注意与网络犯罪分子及其活动有关的潜在危险,并提出逃脱陷阱的最佳方法。该研究建议,政府和其他公民社会应探索其他方法来提高公众的认识,
更新日期:2019-09-13
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