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Analysing the Engagement and Attitude of Elderly Towards Digital Platforms in India
Journal of Creative Communications Pub Date : 2019-10-14 , DOI: 10.1177/0973258619872085
Munmun Ghosh 1
Affiliation  

In present-day technology is governing the way we live and lead our life. It primarily governs our day-to-day work, quality of life, health, environment and surroundings. The use of technology has made our lives easier as almost everything around us is accessible with the use of some innovative technologies. But at the same point in time, it has made the experience little complex for the older people living in our society. As per the Ministry of Statistics, Government of India 2017, the numbers of Indians over the age of 60 years constitute almost 36 per cent of the country’s population. Considering this fact, it is imperative to be acquainted with the full picture of digital involvement of older people in the country. The research is focussed primarily on the people aged between 58 and 70 years residing in the urban locality of India. The study will use a mixed-method framework to conclude its findings. Data are collected first through a survey of 388 respondents and then interviewing some of the participants (20 participants who were also part of the survey) from different states of India. Sequential explanatory research design is used to conduct the study. Phase one is a quantitative analysis where statistical tools like Cronbach’s alpha, factor analysis and regression is used to validate the proposed model. In phase two, the validated constructs of the proposed model are used to frame the discussion guide and in-depth interviews were conducted. The depth interviews further clarified and explained in more details the results derived from the quantitative study in the first stage. The purpose of this research is to identify the level of digital exclusion and also to ascertain the reasons behind the marginalization. Further, the research is also focussing on understanding the noteworthy perceptions that will be effective in creating and implementing strategies for digital inclusion and engagement of the elderly in India. The results (both quantitative and qualitative study) established the influence of perceived usefulness, ease of use, risk and anxiety on the engagement and hence generating an attitude towards adoption.

中文翻译:

分析印度老年人对数字平台的参与度和态度

在当今,技术支配着我们的生活方式和生活。它主要控制着我们的日常工作,生活质量,健康,环境和周围环境。技术的使用使我们的生活更加轻松,因为使用一些创新技术可以访问我们周围的几乎所有事物。但是在同一时间,它使生活在我们社会中的老年人的经历变得不那么复杂。根据印度政府统计部2017年的数据,年龄在60岁以上的印度人几乎占该国人口的36%。考虑到这一事实,必须全面了解该国老年人的数字参与。该研究主要针对居住在印度城市地区的58至70岁之间的人群。该研究将使用混合方法框架来总结其发现。首先通过对388位受访者的调查收集数据,然后采访来自印度不同州的一些参与者(20名参与者也是调查的一部分)。顺序说明性研究设计用于进行研究。第一阶段是定量分析,其中使用Cronbach's alpha,因子分析和回归之类的统计工具来验证所提出的模型。在第二阶段中,使用所提出模型的经过验证的结构来框架讨论指南,并进行了深入访谈。深度访谈进一步阐明和更详细地解释了第一阶段定量研究得出的结果。这项研究的目的是确定数字排斥的水平,并确定边缘化背后的原因。此外,研究还集中在理解值得注意的观念,这些观念将有效地建立和实施印度老年人的数字融合和参与战略。结果(定量和定性研究)确定了感知的有用性,易用性,风险和焦虑对参与的影响,因此产生了对采用的态度。
更新日期:2019-10-14
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