The aim of this article is to give insights on the role and usage of metaphors in political communication. The article studies the use of conceptual metaphors by politicians in two different scenarios, namely election campaign and addresses of a prime minister to a global audience. Both these settings are important from political image building perspective. For studying political communication during election campaigns, we have examined the text of newspaper articles and social media handles of politicians. For analysing metaphors used while addressing an international audience, select speeches delivered abroad by Indian Prime Minister Modi have been studied. The analysis is carried out on the basis of Lakoff and Johnson’s Conceptual Metaphor Theory. For this, important metaphors are culled out and analysed, including POLITICS IS WAR, A POLITICIAN IS A WATCHMAN, WORLD IS COMMUNITY, WORLD IS FAMILY AND NATION IS PERSON.

中文翻译：

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印度政治中的隐喻，交流和有效性

本文旨在深入探讨隐喻在政治传播中的作用和用法。本文研究了政治人物在两种不同情况下对概念隐喻的使用，即竞选活动和总理对全球观众的讲话。从政治形象塑造的角度来看，这两种设置都很重要。为了研究竞选活动中的政治沟通，我们研究了报纸文章的文字和政客的社交媒体句柄。为了分析在向国际观众讲话时使用的隐喻，已经研究了印度总理莫迪在国外发表的精选演讲。该分析是根据拉科夫和约翰逊的概念隐喻理论进行的。为此，我们剔除并分析了重要的隐喻，包括POLITICS IS WAR，