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Nomological validation of Villa Castaño’s socially responsible consumption scale
International Review on Public and Nonprofit Marketing ( IF 1.8 ) Pub Date : 2020-08-19 , DOI: 10.1007/s12208-020-00257-0
Azamussan Syed , Munuswamy Shanmugam

Considerable attention has been witnessed in the literature on socially responsible consumption behaviour. The purpose of the study was to validate Villa Castano’s socially responsible consumption (SRC) scale nomologically. The survey was conducted in Chennai city, the capital of Tamil Nadu state of India. A total of 130 responses were collected during the survey. The sample comprised of university teachers, research scholars, and non-teaching staff. The judgmental sampling technique was used for data collection. In order to assess the validity and reliability of the scale, exploratory and confirmatory factor analyses were performed. Factor analyses confirmed the multidimensional structure of the SRC construct with the following axes: (1) external-corporate social responsibility, (2) internal-corporate social responsibility, (3) consumption rationalization, and (4) healthcare. Nomological validity was assessed with collectivism, social values, and sense of connectedness constructs using correlation analysis. Results revealed that SRC is partially related to collectivism, social values, and sense of connectedness constructs.

中文翻译:

VillaCastaño对社会负责的消费规模的法理学验证

在有关社会责任消费行为的文献中已经看到了相当多的关注。该研究的目的是从法律上验证Villa Castano的社会责任消费(SRC)规模。这项调查是在印度泰米尔纳德邦首府钦奈市进行的。在调查过程中,总共收集了130个答复。样本由大学教师,研究学者和非教学人员组成。判断抽样技术用于数据收集。为了评估量表的有效性和可靠性,进行了探索性和确认性因素分析。因子分析证实了SRC结构的多维结构具有以下几个方面:(1)外部企业社会责任,(2)内部企业社会责任,(3)消费合理化,(4)医疗保健。运用集体分析,集体主义,社会价值和联系感来评估法学有效性。结果表明,SRC与集体主义,社会价值和联系感的建立有部分关系。
更新日期:2020-08-19
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