This paper presents an application of Relevance Theory (Sperber and Wilson, 1995) to pictures by studying the role that weak implicatures may play in the persuasiveness of multimodal argumentative discourse. We take a relevance-theoretic approach to the discussion of visual and multimodal argumentation with a particular focus on the role of onomatopoeia. To examine the possible mechanism by which persuasion operates through onomatopoeia, we analyse a corpus of Japanese-style comics (manga), where visuals and verbal text interact to convey onomatopoeia. We argue that the use of onomatopoeia in manga contributes to the recovery of weak implicatures which, in turn, helps to reinforce the persuasiveness of the communicated messages in the examples analysed.

本文通过研究弱暗示在多模态辩论性话语的说服力中的作用，提出了关联理论（Sperber and Wilson，1995）在图片中的应用。我们采用相关理论方法来讨论视觉和多峰论证，特别关注拟声词的作用。为了研究说服力通过拟声词的可能机制，我们分析了日式漫画（manga）的语料库，其中视觉和口头文字相互作用以传达拟声词。我们认为，在漫画中使用拟声词有助于弱暗示的恢复，这反过来又有助于增强所分析示例中所传达信息的说服力。