Much of the innovation in the beer sector has focussed on flavour, resulting in a proliferation of flavoured beers. In this paper, the understanding of consumers’ flavour preferences is a relevant question for the beer industry; however, little is known whether consumer involvement influences beer flavour preferences, and the purpose of the present study is directed to shed light on this area yet under-investigated.,The research was conducted in Spain, where a total amount of 565 beer consumers were classified based on their level of involvement with beer. Data were analysed by analysis of variance, Tukey test, principal component analysis and multidimensional scaling (MDS) to examine consumers’ preferences for different beer flavours using a consumer hedonic approach based on like and dislike evaluation.,The findings support the existence of a homogeneous pattern in beer-flavour preferences, regardless of consumer involvement, showing a greater liking for conventional flavours. Further, highly involved consumers show a higher preference for unconventional or flamboyant beer flavours, than low or medium involved consumers.,Derived from the findings it can be stated that consumers do not accept all kinds of flavours and that their level of product involvement affects their flavour preferences.

中文翻译：

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消费者的参与如何影响啤酒风味偏好

啤酒行业的许多创新都集中在风味上，导致风味啤酒的泛滥。在本文中，对消费者口味偏好的理解是啤酒行业的一个相关问题。然而，鲜为人知的是消费者的参与是否会影响啤酒的口味偏好，因此本研究的目的是阐明该领域但尚未得到充分研究。该研究在西班牙进行，该地区共有565位啤酒消费者根据他们对啤酒的参与程度进行分类。数据通过方差分析，Tukey检验，主成分分析和多维标度分析（MDS）进行分析，以基于享乐和不喜欢评估的消费者享乐主义方法检查消费者对于不同啤酒口味的偏好。这些发现支持了啤酒风味偏爱的均质模式，而与消费者的参与无关，这表明人们更喜欢传统风味。此外，与低或中度消费的消费者相比，高度参与的消费者显示出对非常规或艳丽啤酒口味的偏爱。从发现中可以得出结论，消费者不接受所有种类的风味，并且他们对产品的参与程度会影响他们的口味。口味偏好。