Although many stakeholders perceive face-to-face street fundraising as unpleasant, nonprofit managers encourage it as a way to attract donors. To understand the long-term effects of this fundraising method, we used a mixed-methods experimental design to investigate how face-to-face street fundraising affects organizational reputation and stakeholder support intentions in comparison with letter fundraising. The findings reveal that face-to-face street fundraising has a significant negative influence on the stakeholders' perceptions of an organization. Further, qualitative datashow that the negative perception originates primarily from perceived pressure, distrust, and obtrusion, which are triggered by face-to-face street fundraising. Our studythus reveals long-term reputational consequences that nonprofit organizations should consider before deciding on fundraising methods.

中文翻译：

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面对面街头筹款对组织声誉的影响

尽管许多利益相关者认为面对面的街头筹款是令人不快的，但非营利组织的经理们还是鼓励将其作为吸引捐助者的一种方式。为了了解这种筹款方法的长期效果，我们使用混合方法实验设计来研究面对面街头筹款与信函筹款相比如何影响组织声誉和利益相关者的支持意图。调查结果表明，面对面的街头筹款对利益相关者对组织的看法有重大的负面影响。此外，定性数据表明，负面看法主要源于面对面的街头筹款所引发的感知压力，不信任和阻碍。