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Fundraising as organisational knowing in practice: Evidence from the arts and higher education in the UK
International Journal of Nonprofit and Voluntary Sector Marketing ( IF 1.5 ) Pub Date : 2020-06-10 , DOI: 10.1002/nvsm.1673
Marta Herrero 1 , Simone Kraemer 2
Affiliation  

This paper argues for the centrality of organisational practices in occupational learning with a case study of fundraising in the non‐profit UK's arts and higher education sectors. Despite the need to increase charitable giving to non‐profit organisations, little is known about the work, fundraisers must do in order to carry out their jobs. We argue that fundraisers develop strategic understandings and competences within organisational environments, which they put into practice in their relationships with stakeholders within and outside the organisations where they work. Our findings suggest that one of the main ways in which fundraisers learn is by negotiating and surmounting obstacles both internally, within their organisational environments and externally, around the perception of fundraising as a profession. We thus argue for the importance of establishing a “fundraising culture” within organisational environments; a shared organisational competence where fundraising is practiced as a legitimate and strategic type of practice.

中文翻译:

筹款作为实践中的组织知识:来自英国艺术和高等教育的证据

本文以在非营利性英国艺术和高等教育领域筹款为例,论证了组织实践在职业学习中的中心地位。尽管需要增加对非营利组织的慈善捐款,但对这项工作知之甚少,募捐人必须为完成其工​​作而做。我们认为,募捐人在组织环境中发展战略理解和能力,并在与工作所在组织内外的利益相关者的关系中将其付诸实践。我们的研究结果表明,筹款者学习的主要方式之一是围绕内部,内部组织环境和外部,围绕对筹款专业的看法进行谈判和克服障碍。因此,我们认为在组织环境中建立“筹款文化”的重要性;一种共享的组织能力,在这种能力中,筹款被视为一种合法和战略性的做法。
更新日期:2020-06-10
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