The Lean Startup approach and its related Minimum Viable Product thinking is one of the key trends not only in entrepreneurship, but also in more and more established companies. Before this background, this paper experimentally investigates whether and how the Lean Startup approach improves innovation processes in established companies. For this, the overall experiment had 23 participants, the outcome was then matched against a control group and evaluated through a survey with 146 representatives of the target group of the product. The results show that the Lean Startup approach outperforms the traditional approach and that this method improves the success rate of innovation ideas and thus supports the learning philosophy within established companies. Moreover, the experiment revealed a superior performance, especially relating to financial output. Based on these results, implications for research and companies are discussed, as well as limitations and further research suggestions.

中文翻译：

---

精益创业方法如何改善老牌公司的创新流程？一种实验方法

精益创业方法及其相关的最小可行产品思维不仅是企业家精神的主要趋势之一，而且在越来越多的成熟公司中也是如此。在此背景之前，本文通过实验研究精益创业方法是否以及如何改善成熟公司的创新流程。为此，整个实验有 23 名参与者，然后将结果与对照组进行匹配，并通过对产品目标群体的 146 名代表进行的调查进行评估。结果表明，精益创业方法优于传统方法，并且这种方法提高了创新理念的成功率，从而支持了成熟公司的学习理念。此外，该实验显示了卓越的表现，尤其是在财务产出方面。