With the growing interest in eudaimonia in the past years and the need to better understand festival visitors' motivation in the context of music festivals, this study aims to propose visitor segmentation based on the values of hedonia, life satisfaction and eudaimonia.,The analysis in this study employs a case research method that follows the abductive paradigm. The authors begin their conceptual foundation with a review of the literature on hedonia, life satisfaction and eudaimonia. The authors then use the preliminary conceptual foundation as the basis of rival analysis through a focus group and interviews with senior executives, government officials, communities and other related stakeholders. The authors also carry out an exploratory factor analysis to determine the building blocks of eudaimonic festival experiences. Last, using cluster analysis, the authors support their conceptual proposition from the initial qualitative inquiries.,From the three studies that the authors performed, their findings suggest that, based on hedonia and eudaimonia, festival attendees can be divided into three distinct segments: (1) pleasure seekers (i.e. visitors who look for personal pleasure, enjoyment and affection), (2) playful learners (i.e. visitors who not only seek pleasure, but also consider the urgency to think about the need to grow as a person) and (3) transcendentalists (i.e. visitors who seek a balance of pleasure, escapism, self-reflection, personal meaning and impact through attending festival activities).,This study argues that the ideas of hedonia and eudaimonia are present in the context of the music festival. Theoretically, this paper suggests that festival-goers can be divided into three clusters based on the values of hedonia and eudaimonia: pleasure seekers, playful learners and transcendentalists. Practically, this study suggests that festival organisers should consider developing music concert events by taking into account the eudaimonic and hedonistic desires, intrinsically possessed by the festival-goers, which is expected to add value to the produced musical event.,This study is the first to present visitor segmentation in a music festival setting based on the values of eudaimonia, life satisfaction and hedonia.

中文翻译：

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音乐节游客的享乐价值，生活满意度和情感价值细分

在过去的几年中，随着人们对eudimonia的兴趣日益增长，以及在音乐节的背景下需要更好地了解节日游客的动机，本研究旨在根据享乐价值，生活满意度和eudimonia的价值提出游客细分。本研究采用了遵循外展范式的案例研究方法。作者首先回顾了有关享乐主义，生活满意度和大自然的文献，从而开始了其概念基础。然后，作者通过焦点小组并与高级主管，政府官员，社区和其他相关利益相关者进行访谈，将初步的概念基础用作竞争对手分析的基础。作者还进行了探索性因素分析，以确定eudaimonic音乐节体验的基础。最后的，使用聚类分析，作者从最初的定性询问中支持了他们的概念命题。从作者进行​​的三项研究中，他们的发现表明，节日参与者可以根据喜多尼亚和大洋洲分为三个不同的部分：（1）享乐者（即寻求个人享乐，享受和情感的访客），（2）顽皮的学习者（即不仅寻求享乐，而且还考虑当人成长的紧迫性的访客）和（3）先验主义者（即通过参加音乐节活动寻求愉悦，逃避现实，自我反思，个人意义和影响的平衡的访问者）。这项研究认为，音乐节的背景下存在享乐主义和大同思想。从理论上讲 本文建议，节日者可以根据享乐价值和喜乐价值分为三类：享乐者，好玩的学习者和先验主义者。实际上，这项研究表明，节日的组织者应该考虑音乐节活动者固有的对音乐的追求和享乐主义的需求，从而考虑开发音乐音乐会活动，这有望为制作的音乐活动增加价值。在音乐节的背景下根据大洋洲，生活满意度和享乐价值来细分访客。