• Purpose – The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0), to create a definition for Events 4.0 (E4.0) and to place various relevant technologies on a scale of digital maturity. • Design/methodology/approach – In a mixed methods approach, we carried out a qualitative social media analysis and a quantitative survey of tourism and events academics. These surveys and the thorough literature review that preceded them allowed us to map the digital technologies used in events to levels of a digital maturity model. • Findings – We found that engagement with technology at events and delegate knowledge satisfactorily coexists for and across a number of different experiential levels. However, relative to I4.0, event research and the events industry appear to be digitally immature. At the top of the digital maturity scale, E4.0 might be defined as an event that: is digitally managed; frequently upgrading its digital technology; fully integrates its communication systems; and optimizes digital operations and communication for event delivery, marketing, and customer experience. We expect E4.0 to drive further engagement with digital technologies and develop further research. • Originality/value – This study has responded to calls from the academic literature to provide a greater understanding of the digital maturity of events and how events engage with digital technology. Furthermore, the research is the first to introduce the concept of E4.0 into the academic literature. This work also provides insights for events practitioners which include: the better understanding of the digital maturity of events, and the widespread use of digital technology in event delivery.

中文翻译：

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识别事件4.0：事件的数字成熟度

•目的–本研究的目的是使用工业4.0模型（I4.0）探索和定义事件的数字成熟度，为事件4.0（E4.0）创建定义，并将各种相关技术大规模地应用成熟度。•设计/方法/方法-在混合方法方法中，我们对旅游和事件学者进行了定性的社交媒体分析和定量调查。这些调查和在此之前的详尽文献回顾使我们能够将事件中使用的数字技术映射到数字成熟度模型的级别。•结果–我们发现，在各种不同的体验水平上，活动中与技术的互动和委托知识的令人满意地共存。但是，相对于I4.0，事件研究和事件行业似乎在数字上还不成熟。在数字成熟度等级的最高级别，E4.0可能被定义为以下事件：经常升级其数字技术；完全整合其通讯系统；并针对事件传递，营销和客户体验优化了数字化运营和沟通。我们希望E4.0能够推动与数字技术的进一步互动，并开展进一步的研究。•原创性/价值-这项研究响应了学术文献的呼吁，以提供对事件的数字成熟度以及事件如何与数字技术互动的更好理解。此外，该研究是第一个将E4.0概念引入学术文献的研究。这项工作还为事件从业人员提供了见解，包括：对事件数字成熟度的更好理解，